Tag: Presidential communications

How Duterte’s addresses to nation are sneaky political communications strategy

April 24, 2020 by
H

by Jayson Gaspar Maulit

Duterte appears on TV late at night <today at 8:00AM — ed.>, recently with Cabinet members providing insights and praising him. These are all taped-as-live, edited by people from RTVM/PCOO. Nakakairita, but what Malacañang does is a well-crafted and executed communications plan.

The national situation is important to the Palace, kasi for the first time in almost 4 years, tinamaan lahat ng krisis. EJKs, the Rice Tariffication Law, and puppeteering in the government didn’t concern the rich. China’s claiming of our islands seemed very far to the urban poor, and people who didn’t live in coastal areas. Misogyny? Racism? Bigotry? At least totoong tao si Digong, hindi kagaya ni Mar Roxas at ng mga Dilawan.

But the COVID-19 crisis? Tinamaan ang mga mahihirap, tinamaan ang mga estudyante, tinamaan ang middle class, at tinamaan ang mga oligarchs ALL AT THE SAME TIME.

So. Duterte addressing the nation. The timeslot is deliberate—meant to play with the media, avoid (close to) real-time criticisms from experts, and extend news cycles for maximum retention. The message? It’s not for us angry and frustrated citizens looking for answers, no. The addresses are loyalty checks and call for solidarity to the DDS, asking them to, again, band together.

#COVID19: Handling a health crisis in the time of Duterte

March 7, 2020 by
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Here’s something that’s become clearer now: Duterte’s rhetoric—that one that’s been sold as a personality quirk, that cracks inappropriate jokes, that same one that shifts towards violence every chance it gets, that dismisses important issues by saying it’s fake news, that evades critical demands of nation by delivering empty soundbites and/or talking about the drug war over and over again, or his perceived enemies like media and America—this Duterte rhetoric is government’s communications policy.

Sure, it might not be written anywhere, but it is the rhetoric that Duterte’s men and women have used, especially when faced with questions from a populace now unable to contain its dismay and disgust. Keeping us preoccupied with soundbites also means we lose precious time for piecing together the parts of the various crises we face.

We see this strategy being used for the COVID19 crisis.