by Jayson Gaspar Maulit
Duterte appears on TV late at night <today at 8:00AM — ed.>, recently with Cabinet members providing insights and praising him. These are all taped-as-live, edited by people from RTVM/PCOO. Nakakairita, but what Malacañang does is a well-crafted and executed communications plan.
The national situation is important to the Palace, kasi for the first time in almost 4 years, tinamaan lahat ng krisis. EJKs, the Rice Tariffication Law, and puppeteering in the government didn’t concern the rich. China’s claiming of our islands seemed very far to the urban poor, and people who didn’t live in coastal areas. Misogyny? Racism? Bigotry? At least totoong tao si Digong, hindi kagaya ni Mar Roxas at ng mga Dilawan.
But the COVID-19 crisis? Tinamaan ang mga mahihirap, tinamaan ang mga estudyante, tinamaan ang middle class, at tinamaan ang mga oligarchs ALL AT THE SAME TIME.
So. Duterte addressing the nation. The timeslot is deliberate—meant to play with the media, avoid (close to) real-time criticisms from experts, and extend news cycles for maximum retention. The message? It’s not for us angry and frustrated citizens looking for answers, no. The addresses are loyalty checks and call for solidarity to the DDS, asking them to, again, band together.
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